Samsung’s Galaxy S26 launch is making headlines for many reasons, but one feature in particular signals something bigger: built-in screen privacy technology on select flagship models.
At first glance, this might seem like competition for traditional privacy screen protectors. In reality, it validates something retailers already know:
Consumer demand for screen privacy is real … and it’s only growing.
Visual privacy has shifted from a “nice-to-have” feature to a mainstream concern. Customers are:
Screen visibility in public spaces matters more than ever. When a global brand like Samsung integrates privacy into a flagship device, it confirms that privacy is becoming a standard expectation and not a specialty add-on.
While the Galaxy S26 Ultra and future premium devices may feature native privacy technology, that represents only a small percentage of the global device base. ProtectionPro's Privacy Film technology offers a much broader Privacy solution for any phone. See how ProtectionPro's Privacy film works here.
Billions of devices currently in use that can be protected by ProtectionPro Privacy film include:
Most of these will not include built-in privacy screens.
And with consumers holding onto phones longer than ever, aftermarket solutions remain essential.
Samsung’s move doesn’t eliminate opportunity, but simply validates and expands it.
ProtectionPro Privacy film delivers consistent, predictable visual privacy on virtually any device, whether it includes built-in privacy features or not.
With on-demand screen protector cutting systems and over 38,000 phone designs in our state-of-the-art integrated NEXUS app, retailers can offer:
Privacy is no longer a specialty SKU you stock for a few models. It’s a scalable solution that fits into a broader screen protection strategy.
ProtectionPro Privacy film is now available for all the ProtectionPro machines and your choice of wet, dry or even automatic installations, ProtectionPro Privacy film gives you options.
ProtectionPro Privacy film delivers consistent, reliable privacy on virtually any device. Whether it has built-in privacy features or not, you can offer your customers the premium Privacy screen protection for their phone. And with over 38,000 phone screen design patterns available with a single Privacy SKU, you can maximize your inventory and never miss a sale.
Samsung’s Galaxy S26 privacy screen signals where the industry is heading: security, personalization, and smarter displays.
For retailers, that’s not a threat - it’s validation and an opportunity to offer Privacy screen protection to every phone customer.
The future of screen protection isn’t shrinking. It’s expanding into smarter, more specialized, higher-value solutions where ProtectionPro can provide flexibility to meet the needs of all your customers. Never Miss A Sale Again by offering On-Demand Screen Protection from ProtectionPro and privacy is leading the way.