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Apple has officially unveiled the iPhone 17 lineup at today’s “Awe-Dropping” event, introducing the iPhone 17, iPhone 17 Air, iPhone17 Pro, and iPhone 17 Pro Max. As always, ProtectionPro is ready day-one with complete screen protection designs available immediately in our proprietary NEXUS1.0 and NEO apps along with over 50,000 other phone patterns available at the touch of a button.

Whether you’re cutting on a Lite, Express, ProCut Mini, ProCut XL, or the new Nexera ONE all-in-one machine, every device in the iPhone17 family (and all legacy iPhones) are already in your app and ready to cut.

What Apple Announced Today

Apple’s 2025 lineup introduces exciting updates across the board:

Four models, four sizes: iPhone 17 (6.3”), iPhone 17 Air(6.5 ultra-thin), iPhone 17 Pro (6.3″with Pro camera system), and iPhone 17 Pro Max (6.9 flagship).

All-ProMotion displays: For the first time, even the base models get 120Hz adaptive Super Retina XDR with brighter peak brightness.

Front camera upgrade: A new “Center Stage” selfie camera with higher resolution and wider field of view, requiring precision cut-outs in only our Privacy designs. Our Ultra HD and Ultra 2 film is 99.9% optical clarity that it helps to protect your sleek new camera without compromising the image you’re capturing. For Privacy and Ultra Matte, we offer dynamic island and a notch cutout option to make sure you always camera-ready.

Pro camera system: iPhone 17 Pro and Pro Max introduce triple 48MP Fusion lenses, with up to 8× optical zoom on the Pro Max. The larger, horizontal camera plateau changes the geometry of the protector’s fit.

ProtectionPro offers:

• ‍Durability boost: Apple shifted Pro models to a forged aluminum unibody with vapor chamber cooling, and standard models now feature next-gen Ceramic Shield for added scratch resistance. But don’t skimp on the added protection of a screen protector film. Not only does it give you that proven extra protection, but it will keep your new phone looking pristine for years to come, giving you maximum trade-in value when you’re ready.

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• Colors and finishes: Fresh finishes across the line, including lavender, mist blue, sage, and white for iPhone 17 and Air; and cosmic orange, deep blue, silver, and black for Pro models. ProtectionPro also offers clear screen protection with our Ultra 2 and Ultra HD film to provide ultra protection for the back of your phone’s colorful anodized finishes.

Availability: Apple iPhones will begin shipping September 19^th,and we’re ready now so will be available to protect all  your iPhones on day one.

ProtectionPro: Cut-On-Demand Precision, Ready Today

Our design team worked ahead of Apple’s reveal to ensure exact fit templates were ready at launch.

With ProtectionPro, you’re covered - no waiting, no backorders. Just day-one installs that keep your customers’ brand-new devices safe from scratches and damage.

The iPhone 17 series introduces Apple’s most powerful and versatile lineup yet. With ProtectionPro, you can offer cut-on-demand, day-one protection for every model, backed by precision templates, same-day updates, and tools that scale with your business.

Be ready. Stay ahead. Protect every screen.

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About ProtectionPro

ProtectionPro, originally known as ClearPlex and the original on-demand system, has been the leader in on-demand device protection since2011. Evolving from paint protection film to a global leader in electronic device protection, ProtectionPro offers cutting-edge solutions for mobile phones, tablets, and more, setting industry standards with a focus on innovation, quality, and customer satisfaction.

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